Carbon footprint and broadcasting
As our awareness about the phenomenon of global warming, our knowledge about the different factors that contribute adversely to the increase of carbon dioxide emissions into the atmosphere. The level of carbon dioxide emissions due to individual, domestic, corporate or industrial activities over regular periods of time is what is referred to as carbon footprint. Steady increase in carbon dioxide emissions and the predicted rise of global warming have led a lot of people to reduce their carbon footprint by shifting into ecologically sustainable and environmental friendly lifestyles. Certain business companies and industries have undertaken steps that would help reduce levels of carbon dioxide emissions such as by funding new large tree plantations which will help absorb relatively the same amount of carbon dioxide or by taking certain modifications in existing corporate or industrial operations such as energy use, power consumption and air conditioning.
With the strong connection between carbon footprint and broadcasting, the necessary shifts in the operational methods of corporate and industrial sectors have also been made in the broadcasting company. For example, in order to have a lower carbon footprint, broadcasting companies including television, radio and publication companies undertake efforts to reduce energy consumption in their stores, offices and television and radio stations, by simply turning off office equipment and appliances when not in sure or through sophisticated “green policies” such using vehicles that run on alternative energy sources such as biofuels and establishing working groups to study options on energy conservation and carbon footprint reduction.
One of the major contributors to a high carbon footprint and broadcasting company usually requires huge power consumption. As a result, the efforts of broadcasting companies to reduce carbon dioxide emissions begin with policies to cut energy costs and strike a balance between a reduced carbon footprint and broadcasting operation costs from daily office activities, to production vans and transmitter towers and overall electrical requirements. One example is the installation of passive infrared sensors that automatically turn on lights in occupied rooms and turn them off when the room becomes empty.
With the objective of further reducing their carbon footprint, the broadcasting industry have started the conversion of incandescent tower lighting systems into light-emitting diodes (LEDs) which contributes to about 75% reduction in power consumption and reduces the need to replace light bulbs due to the higher life of LED lights. While this is but a small percent in the efforts to reduce carbon footprint, broadcasting companies nevertheless believe that over the long run, it will result in a sustainable and progressive reduction of carbon dioxide emissions. In line with plans to sustain a long term reduction of their carbon footprint, broadcasting companies are exploring sources of renewable energies such as hydroelectric and wind energy and a more comprehensive approach towards sustainable ecological conservation.
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