Trading post australia

Australia’s Trading Post Group Pty Ltd (TPG) is the country’s leading publisher and internet classified advertising business in the country. It was recently acquired by Sensis, another large company that publishes the country’s Yellow Pages and White Pages directories. TPG has publications in every category and geographic region with the two oldest dating back to 1966 and 1968, respectively. TPG keeps it’s primary attention on their generalist Trading Post paid advertising/paid circulation publications. Their Melbourne Trading Post and Personal Trading Post editions offer users pay-on-sale advertising which sets them apart from standard newspapers. They also publish numerous publications for specific market niches.

TPGs strength has historically been in it’s offline publications. However, as the internet continues it’s growth as a business generator, the company has duplicated their successful and widespread offline products as internet vehicles as well. They now offer five online publications which have been very successful as Australia’s number one online classified site. TPG began it’s internet site Melbourne Trading Post.com.au in 1996. Their online classified content comes from business print databases where advertisers can list their products for sale online. It was so successful that TPG launched their second online service, Personal Trading Post in 1968 and it has also developed into a major site and renenue producer.

TPGs rapid growth has come as the result of continuing product enhancement, new publications and penetration of new geographical areas with new catgeory websites. An annual growth of 15-20% is anticipated in future years as his program of expansion continues throughout Australia. People all over the country are rapidly discovering that ads in Trading Post publications are highly effective in selling their offerings.

By acquiring TPG, Sensis offers the company significant value to help it continue growing as Australia’s online classified market leader. As the country’s leading information resource, Sensis’ popular products help Australians, find, buy and sell their offerings. In addition to their well-known Yellow and White Pages directories, they publish other publications including Trading Posts, City Search, UBD, Gregorys and Where is. Advertising services are currently provided o more than 420,000 Australian buisnesses. Thus, the new combination of Trading Post Group and Sensis represents a very-good mix of related products for a growing business ansd consumer population in Australia.
Lawrence